UX Master Classes

How To Conduct Effective User Interviews

Webinar with Joshua Seiden, Co-Author of Lean UX and Founder of Seiden Consulting
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
Watch now

To design a delightful product, it isn’t enough to have your user in mind—you need to truly know your user’s mind. And the most effective way to achieve this is through user interviews.

User interviews are extremely useful at answering many different kinds of questions that emerge during—and even before—the design process. This makes them one of the most popular user research methods in practice.

While user interviews do offer a chance to chat with your users, your interview session should not devolve into just a casual conversation. Instead, to conduct truly effective user interviews, you should treat them like a scientific exercise—with careful planning and systematic execution.

Watch this Master Class webinar for an in-depth guide to user interviews. You’ll learn:

• What user interviews are and why they are important

• When you should conduct a user interview

• How to prepare yourself and your team for a user interview

• How to effectively conduct a user interview

• How to analyze and use findings from user interviews

You’ll learn how to carry out your own user interviews with valuable insights from Joshua Seiden’s 20+ years of design leadership. His expertise in Agile and Lean UX will help you refine your user interview methodologies. From this Master Class webinar, you'll learn how to optimize your user research methods to deliver insights in the most efficient way possible.

Speaker

Joshua Seiden
Joshua Seiden, Co-Author of Lean UX and Founder of Seiden Consulting

Josh Seiden is a designer, product leader, author and entrepreneur who help clients launch new products and services. Josh has been creating great technology products for more than 25 years.

As the Founder of Seiden Consulting, he works with clients as a coach and product leader. Working with both startups and large enterprises, he helps clients define strategy, discover and launch digital products and services, as well as improve the working processes of their teams.

Josh is also the Co-founder of Sense & Respond Press, which publishes short, actionable books on Innovation, Digital Transformation and Product management.

Earlier, he was a Founder and Principal at Neo, the influential digital product innovation studio. Josh has also spent time on Wall Street, where he was Head of Product Design at Liquidnet, the institutional brokerage network. He got his start in Silicon Valley, where, among other things, he led pioneering interaction design teams at Cooper. He is also a Founder and past President of the Interaction Design Association.

Josh is a popular and highly sought-after speaker who appears at conferences around the world. He teaches workshops in Agile and Lean methods for product teams, and you can often find him working with teams and leaders as a coach and mentor.

Josh is an award winning author whose recent work has been recognized by Thinkers50 for outstanding work in the field of Innovation. He is the co-author of "Sense and Respond, How Successful Organizations Listen to Customers and Create New Products Continuously" from Harvard Business Press. He is also co-author of "Lean UX: Applying Lean Principles to Improve User Experience," available at http://www.leanuxbook.com. His most recent book is "Outcomes Over Output" from S&R Press.


Watch Now

$50
standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

Zoom app screenshot with two people on the call

You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.

Prove to managers and clients that you're committed to continuously upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.

  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.