UX Master Classes

How to Create Actionable User Journey Maps

Webinar with Kelly Jura, Vice-President, Brand & User Experience at ScreenPal
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$50 standard price
$50 $5 special member price
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Creating a user journey map from scratch can be a daunting process, however it’s a highly valuable skill and tool to possess for a better understanding of the user experience. Building on the foundations from her first Master Class, User Journey Mapping for Better UX, Kelly will lead an interactive, step-by-step process of creating a B2C user journey map using a persona and sample data.

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In this one-hour Master Class, you’ll learn:

  • How to construct a user journey map from scratch.
  • How to define the stages, goals, touchpoints, channels, challenges and emotions.
  • How to identify moments of truth that make or break the experience for users.
  • What you need in order to create actionable and impactful journey maps.

This Master Class is for anyone who is interested in better understanding the user journey mapping process to improve the experience for end users.

Speaker

Kelly Jura
Kelly Jura, Vice-President, Brand & User Experience at ScreenPal

With over fifteen years of experience impacting design, marketing, software, and user experience, and her innate understanding of strategy and design-thinking, Kelly Jura is driven by how people experience ideas. Her deep knowledge of how consumer behaviors, perceptions, and user interaction with technology affect design has led to multiple design patents, industry accolades, and the publication of her thinking in journals and magazines including the Design Management Institute Review. Under her leadership, she helped brand and launch an innovative health-tech company and is currently focused on making communication and education more accessible through video technology with ScreenPal. Kelly is certified by MIT in Human-Computer Interaction (HCI) for User Experience and holds a bachelor's degree from the University of Bridgeport.


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$50
standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

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Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
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After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

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